Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most dear business asset. There is a type of misconception that registering a company, purchasing the names and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical procedures.
Questions often arise to whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights to utilize the company trademark for the specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the chance to stop others from together with your brand and potentially damaging the reputation of enterprise enterprise.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of the business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that business produces is correctly classified into one of the 45 separate categories available.
It is important to focus on that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the emblem and business conception within australia too. Having rights to the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be entered.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the associated with trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval being the exclusive user with the specified trademark for the range of goods and services requested for under the application.